Ifollowedcuriosity.Itchangedmylife.
From blogging and SEO to startups, software, and product building.
Not a CV.
A story.
Rajesh Jat
Founder · SEO Expert · Builder
I grew up with big dreams and very little clarity about how to achieve them. What I did know — and what I always felt deeply — was that I wanted freedom. Freedom of time. Freedom of money. Freedom to explore the world, to try things, to live on my own terms.
That feeling pushed me toward the internet. Back in 2015, I was typing things like "how to make money online" into Google at odd hours of the night. Embarrassing in hindsight, but that search genuinely changed my life.
I discovered blogs, SEO, affiliate marketing. I tried things that worked. I tried things that spectacularly didn't. I partnered with someone who became more than a business partner — Manish Lamrod, who pushed me to grow faster than I would have alone.
Over the years, I've gone from running Blogspot sites to co-founding a registered private limited company. From pure SEO to learning React, Next.js, and building actual products. The journey has been anything but linear.
“Life is short. I want to experience as much of it as possible.”
I love to travel. I've trekked the Himalayas, felt fresh snowfall for the first time at Hampta Pass, and realized that the best investment you can make is in experiences. Not things. Experiences.
Ten chapters.
One ongoing story.
It didn't always go to plan. Most of the interesting parts never do.
It started with a Google search
The Search
I was confused about what I wanted to do with my life.
But I knew one thing, and I knew it deeply: I wanted freedom. Freedom of time. Freedom of money. Freedom to travel. Freedom to explore life on my own terms.
That feeling led me to type those slightly embarrassing words into Google: "How to make money online."
That search changed everything.
Discovering the internet economy
Blogging Days
I created my first free Blogspot websites. Spent countless hours reading blogs, watching YouTube tutorials, learning everything I could.
Then I discovered Google AdSense. The idea that traffic creates opportunities — that people reading something you wrote could translate to income — was mind-blowing.
Then I found SEO. And I became completely obsessed.
A partnership that changed everything
Meeting Manish Lamrod
I met Manish Lamrod. I started asking endless questions — the kind of relentless questioning that probably drove him a little crazy.
He shared projects. He gave me my first real domain to work on. We worked on Hindi websites together, and I started ranking things faster.
Confidence grew. Knowledge grew. Results grew. This was the beginning of a long partnership that still continues today.
AdSense, affiliates, and real business
Building Together
We explored everything — AdSense, affiliate marketing, SEO projects across multiple niches.
We had wins. We had failures. We learned business. We learned patience. We learned resilience.
Somewhere along the way, we stopped being collaborators and became actual business partners.
Google updates, commission cuts, and the hardest lesson
When Everything Stopped Working
Google algorithm updates hit. Affiliate commission structures got slashed. Traffic declined. Revenue dropped.
It was a genuinely difficult period. Uncertainty everywhere.
But it taught us one of the most valuable lessons we've ever learned: never depend on a single platform. Never build on someone else's foundation without a backup plan.
Trying something completely different
The Offline Adventure
We stepped away from screens and tried traditional business. We opened an organic vegetable store. Worked on organic fertilizer production. Built vermicompost operations.
We learned supply chains, operations, the messy reality of physical businesses. Ground-level reality is very different from a spreadsheet.
Eventually, we realized the truth: our passion was still digital. We came back.
Returning to our strengths
Digital Darpan
We came back to what we actually knew. Started helping local businesses grow online.
Built Digital Darpan — a digital marketing service focused on helping businesses establish their online presence.
It felt good to be back. It felt right.
Narrowing down and going deep
Immortal SEO
We narrowed our focus. Launched Immortal SEO, dedicated entirely to delivering SEO services to clients globally.
Built systems. Built processes. Built repeatable results.
This was the first time things felt like a real, scalable business.
Thinking bigger
Zobli Innovations
We co-founded Zobli Innovations Private Limited. Both Manish and I became directors.
The vision expanded beyond services. We started thinking about products, technology, scale, and what it means to build something that lasts.
Innovation became the focus. Not just execution.
Technical SEO meets product development
Builder Era
I went beyond SEO. I learned semantic SEO, technical SEO at depth, and then crossed over into code: Next.js, React, React Native, product architecture.
Today, my technical SEO knowledge is strengthened by actual development experience. I understand how search engines work and how software is built.
The journey keeps evolving. That's the best part.
Products, not just services.
Moving from doing SEO for others to building things that scale on their own.
Immortal SEO
SEO that outlasts algorithm updates
A focused SEO agency delivering organic growth strategies for clients globally. Built around sustainable, white-hat SEO — the kind that doesn't panic when Google sneezes.
Help businesses build organic traffic that compounds over time.
Zobli Innovations
Innovation with purpose
Co-founded Zobli Innovations Private Limited with Manish Lamrod. The company is our vehicle for building products, not just services. Thinking bigger than freelancing.
Build technology products that solve real problems.
India Darpan
Reflecting India's digital story
A content platform focused on Indian culture, business, and digital trends. Building an audience-first media property rooted in genuine storytelling.
Give India's emerging digital story a platform.
Next Project
Something new is brewing
The next idea is always forming. At the intersection of technical SEO and product development, there are problems worth solving. Watch this space.
Still figuring it out — and that's kind of the point.
Curiosity compounds.
Every question leads to a better question.
01 / 08
Experiences are the
best investment.
Not tourist photos. Not itineraries. Stories — and what they taught me.
Hampta Pass Trek
I stood at 14,000 feet and felt genuinely tiny. Not in a bad way — in the best way. The kind of tiny that reminds you that most of the things you stressed about last week don't actually matter. Highly recommend.
First Snowfall
I had seen snow in movies. I had read about it. But touching fresh snowfall for the first time? It hit different. There was a childlike joy that I didn't know I was still capable of. That feeling is worth chasing.
Mountain Mornings
There's something about waking up at altitude — where the air is cold, the sky is impossibly clear, and the silence is actual silence — that recalibrates everything. I return to cities feeling like a different person.
Future Adventures
Southeast Asia is calling. Europe is on the list. The world is big and I've seen very little of it. The plan is simple: keep working hard so I can keep exploring. Experiences compound too.
Places I've worked from & explored
What I actually know how to do.
No skill bars. No made-up percentages. Just honest labels and context.
SEO
Development
Business
💬I believe in honest self-assessment. “Expert” means I've done this for years and can teach it. “Competent” means I can ship real work. “Learning” means I'm being transparent.
By the numbers.
Some things are easier to show than to say.
Years in Digital
Products Built
Businesses Launched
Cities Worked From
Books Read
Himalayan Trek
These numbers are real. They're not marketing. “1 Himalayan Trek” means I've done exactly one. That's honest. The goal is more.
What I'm up to right now.
Inspired by Derek Sivers' now page concept. Last updated August 2026.
A “now page” tells you what someone is focused on at this point in their life. More useful than an About page. More honest than a LinkedIn profile.
Building
- Scaling Immortal SEO — building systems that don't require me for every task
- Developing product features for Zobli Innovations
- This website — the irony of building a portfolio while working isn't lost on me
Learning
- Going deeper into Next.js App Router and React Server Components
- Studying product-led growth strategies
- Semantic SEO and entity-based content architecture
Reading
- Zero to One — Peter Thiel
- Technical SEO documentation and Google Search Central updates
- Essays from Paul Graham (y-combinator essays, as always)
Exploring
- The intersection of SEO and AI-generated content — where's the line?
- How small bootstrapped products compete with VC-funded ones
- Next trekking destination — probably Kedarkantha
Thinking About
- What does it mean to build something that outlasts you?
- The difference between being busy and making progress
- How to create a life where work and curiosity are the same thing
Thoughts worth sharing.
On SEO, entrepreneurship, product building, travel, and figuring things out in public. No viral tactics. Just honest reflection.
More thoughts are forming. Subscribe to get them when they're ready.